SEO Tips

Complete List Google’s 200 Ranking Factors – Part 3

complete-list-google-seo
Written by allinone

26. Magnitude of Content Updates

The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.

27. Historical Updates Page Updates

How often has the page been updated over time? Daily, weekly? Frequency of page updates also play a role in freshness.

28. Keyword Prominence

Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.

29. Keyword in H2, H3 Tags

keywordtag

Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. SEOMoz’s panel agrees.

30. Keyword Word Order

An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”.

Review Part 1

Review Part 2

31. Outbound Link Quality

Many SEOs think that linking out to authority sites helps send trust signals to Google.

32. Outbound Link Theme

According to SEOMoz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.

33. Grammar and Spelling

Proper grammar and spelling is a quality signal, although Cutts gave mixed messages in 2011 on whether or not this was important.

34. Syndicated Content

Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original or end up in their Supplemental Index.

35. Helpful Supplementary Content

helpful

According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.

36. Number of Outbound Links

Too many dofollow OBLs may “leak” PageRank, which can hurt search visibility.

37. Multimedia

Images, videos and other multimedia elements may act as a content quality signal.

38. Number of Internal Links Pointing to Page

The number of internal links to a page indicates its importance relative to other pages on the site.

39. Quality of Internal Links Pointing to Page

Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.

40. Broken Links

Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.

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